Project proposal Assignment Example | Topics and Well Written Essays - 750 words

Project proposal - Assignment Example So, considering the changes in the needs and demands of the consumers, the retailer has planned to expand its market. This strategy is basically a market expansion strategy that has developed to increase its market size or market share among all the competitors. PROJECT OBJECTIVES: A project is defined as a onetime process rather than an ongoing process (Pinto, 2010). Setting up the website for online buying will be a onetime process. One of the objectives of the project is that the company wants to create an online buying environment that caters to the needs of the target market of online buyers in Australia. In the period of first six months after implementation of this project of online buying facility the company would target to achieve an increase in the revenue of the retail store by 20%. JUSTIFICATION AND MOTIVATION: With the concept of globalization a large number of logical and virtual organizations have come into existence and these online firms have achieved great success in a very short time period. Thousands of new service organizations have been developed and are operating through their websites in the international market and are using their website to target consumers (Reuben, 2012). By analyzing the feasibility of the new explored market many big or medium firms have developed their online stores or websites to capture the new market with the existing product and services. One more important reason for developing an online store is the cheapest and easiest way to enter in the international market. The changing environment and consumer buying behavior have forced many retailers to have their online stores (Nielsen, 2010) and therefore Mensland has also decided to build its online existence through website development along with the physical existence in the Australia market. This is actually for those customers who do not want to visit the retail stores for buying the goods and prefer the buying from any place and goods can be delivered at their door step. This project aims to provide an easy shopping environment to the customers. The project would be helpful in expanding the market and it would be a great chance to increase the market share along with the market growth and get the competitive advantage. PROJECT SCOPE: The project started with the objective of targeting the online buyers of the Australia as the consumer buying behavior is changing with the passage of time and there has been an increase in the online buying trend (The Telegraph, 2012). For this project, the retailer would design the idea and concept of the website and then find any particular and expert team or individual that can translate the idea into an online store. Once the online store is ready and the retailer would start its online marketing to engage consumers from different parts of the world. The retailer will be looking to increase its revenue by 10% in the period of first six months after the website has been launched. IDENTIFICATION AND MANAG EMENT OF RISK: Risk is an important aspect of every project that needs to be considered (Hamilton, 2004). These risks are to be managed properly to ensure the success of the project (Morris, 2008). Major risks of the project are as follows: 1- The cost of the website development can exceed from the budget. Therefore it is important to have sufficient budget and ensure that the website has important features available at that budget. 2- Competitor can enter in the online consumer

The deficiencies of using dashboards Essay Example | Topics and Well Written Essays - 500 words

The deficiencies of using dashboards - Essay Example The answer given by the employees of both the organizations are more or less same for this question. Majority of the people who have participated in this survey believes that the dashboard are mostly used for the analytical percusses. The percentage is as high as 42% and 40% respectively for SAP and Oracle. Among Sap employees, 32% believes that the second most important use of dashboard in any organization is for Strategic decision making whereas among Oracle employees, 39% believes that Dashboard next best used in the operational purposes for any company. The pattern for this answer is same for both the companies and it is also at par with the response given by the people of IBM. 50% of SAP employees believe that dashboard is mostly used by the IT department whereas for Oracle, the percentage is as high as 58%. The second most popular section according to SAP is production and strategic department(31%) whereas according to Oracle the second most important section is the production and operation, where in their opinion the importance of dashboard is almost 25%. Unlike the people of IBM, both these companies believes that in marketing and sales department, the use of dashboard it not so much as in that department this can be helpful only to record the data and to understand the trend based on which decision are taken by the top authorities. While making any dashboard application it is important for the IT companies to remember what are the needs of the client. Like IBM, SAP and Oracle both believes that grouping of relevant data accurately is the key behind the successful implementation of dashboard in any organization. According to the people of SAP, this point is the main (51%) where as people of Oracle believes that like this point, developing an proper type of dashboard also plays an important role. In their opinion both data grouping and effective type have equal importance (35%

Ethical issue in Marketing related to Advertising Essay

Ethical issue in Marketing related to Advertising - Essay Example According to the research findings there are numerous advertising media including the traditional television, radio, newspapers, mail and billboards, and the postmodern computer based internet advertisement channels including email, blogs, websites, programs and search engines among others. The increased number of advertising channels and methods of collecting data for advertising have pushed advertising ethics even further, and an advertiser has to be keen not to cross the line between ethical and unethical. In addition, personalised advertising that exploits various approaches to data mining is so effective that the persuasive and exploitative aspects of advertising have become a matter of serious concern to various stakeholders. This has been linked to the ethical aspects of consumer privacy that has resulted in the enactment of policies that provide guidelines on online data collection and use. However, these policies aim at forcing advertisers to do no harm, and advertisers have to decide if they just want to avoid harming consumers, or they would want to do some public good too. The Advertising Standards Authority controls the content of advertisements in the United Kingdom, and the town and county planning system controls the content of outdoor advertisements. However, enforcement of advertising ethics goes beyond these bodies and extends to numerous independent consumer protection groups, and before advertising, a business entity has to predict the response that the advertisement is likely to elicit from these regulators. However, the regulators’ definitions of ethics are too broad, and the advertiser is largely responsible for the contents of advertisements (Hunt and Vitell, 2006: 150). Advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. The aim of this term paper is to discuss the concept of marketing ethics as it relates to ad vertising. Background Information Common Advertising Media Advertising is the first communication between a firm and its prospective customers; therefore, the firm must do a decent job of it in order to have an impact and increase the likelihood of adverts translating to increased sales. Therefore, an advertisement must be designed create awareness, knowledge, liking, preference and conviction in a potential customer in order for him or her to make a purchase. Advertisers have always exploited the available media to the greatest extent, such that advertising accounts for a big portion of a firm’s expenditure. Traditional advertisements like radio are still in use today, though their use is reducing due to the emergence of more effective technologies that combine both the audio and visual components of advertisements (Kelley et al., 2011). Compared to other senses, visual reception causes the most impact on a person’

Divine Chocolate; Marketing and Communications Plan Essay

Divine Chocolate; Marketing and Communications Plan - Essay Example They create barriers in the distribution channel by offering attractive bonuses to retailers who surpass their preset targets. Divine also lacks the international economies of scale that the dominators enjoy. In a research conducted in 2007 divine held 0.3% of the total chocolate sales in the UK as compared to 83% market shared by the three dominates. The use of fair-trade certification has contributed significantly to the marketing communications of divine chocolates to the consumers. A research conducted in 2007n proved that most consumers had left other chocolate brands in favor of Divine due to the mark of quality and its splendid taste. It therefore, has been suggested that Divine should develop a marketing plan focused on communicating it product to retailers and final consumers on the basis of fair pricing, product differentiation and emphasis on quality. In conclusion, it has been established that though divine is a small organization it has a high potential of the top of the value chain. It all the features required to get their only solution is adopting a communication plan focusing on the retailers and attaining economies of scale. Divine chocolate company, is a manufacture fair-trade chocolates in UK and United States, marking its first establishment in the UK in 1996. It partners with Kuapa Kokoo cocoa growers from Ghana, comic relief and Christian aid. It has a unique trading system; the farmers are the main shareholders in the company. Its first product, Divine milk chocolate, has been launched in late 1998. Another range of its products include dark chocolate and drinking chocolate; it launched another product in 2000 called dubble, in collaboration with comic relief. The brand was later on launch in the US in early 2007. Currently three main organizations own divine chocolate company. These organizations include Kuapa Kokoo; a group of cocoa producers from Ghana own 45% of the shares, Twin trading

Electronic Engineer Technician Essay Example | Topics and Well Written Essays - 750 words

Electronic Engineer Technician - Essay Example Introduction Electronic and Electrical Engineering is a dynamic and exciting field where electronic and electrical engineering technicians have a vast space to explore this field, enriching with them a wide body of knowledge and experience (Facts On File Inc, 2009). Today, more students are enrolled in electrical and electronic engineering colleges to get higher degree or certificate. This shows that this study has increased importance and pays valuable contribution to US economy directly and indirectly. Basically, the technicians of electronic and electrical engineering helps other engineers to develop and design communications equipment, computer, navigational equipment, medical monitoring machines, and other electronic and electrical. Besides this, they also work in evaluation of product and its testing, using diagnostic and measuring devices or machines to test, adjust, and repair equipments (Garner, 2002). Moreover, electronic and electrical engineering technician works electric al engineers. The nature of work environment consists of mostly manufacturing settings, development and research laboratories, organizations and utilities. Education and training In order to be and electronic and electrical engineering technician, an associate degree, post secondary certificate or a bachelor’s degree is required to be completed. ... Therefore, they can be hired for different jobs. For example they can be Chief R&D Engineering Technologist, Chief Controls Engineer, Senior Project Engineer, Electrical Engineer, Broadcast Maintenance Technician, Electrical Maintenance Apprentice, Educational and Professional Trainer etc (Facts On File Inc, 2004). Each job position consist or many duties and responsibilities performed by electronic and engineering technicians which gives them a mean of learning experience which nurture’s their professional career (Facts On File Inc, 2009). Salaries and benefits Electronic and electrical engineering technicians are offered good salaries and other benefits (Peterson's, 2009). In the past few years, as the job demand of engineers has increased, this has also increased their wages and other benefits. Depending upon the nature of job, some electronic and electrical engineering technicians are paid in wages which ranges between $20 and $40 per hour (Garner, 2002). If median wages a re compared, table 1 show that in 2010 median hourly wage was $26.94 which has increased to $27.36 in 2011. Thus overall increase in wages during 2010-2011 is by 2% (Bureau of Labor Statistics, 2011). Table 1: U.S. Bureau of Labor Statistics Median wages    hourly annual 2011 $ 27.36 $ 56,900.00 2010 $ 26.94 $ 56,040.00 Career advancement and future employment Electrical and electronic engineering technicians have wide scope of career advancement. They move to more senior and executive positions as they advance in their career (Peterson's, 2009). Although, the economy has slowed down due to recession faced by US economy, but the projected employment graph (1) shows that electrical and electronic engineering technicians has future employment opportunities. Graph 1 (Bureau of Labor Statistics,

Scoping and Scanning an Organization Assignment Example | Topics and Well Written Essays - 250 words

Scoping and Scanning an Organization - Assignment Example This can mainly be done through ceremonies and events which aim at bringing Christians together like the Easter Celebrations and Christmas Celebrations. The church is under obligation to perform its duties which go beyond preaching and praying and for this reason other tools like SWOT analysis and business logic will be necessary (Roger Kaufman, 2003). The church must establish a culture of supporting the community by nourishing them physically, spiritually, materially, and mentally. The cultural screen will also require a good organization culture to ensure that there is no conflict of interest and brushing of shoulders which can easily bring down Christian institutions. This will further ensure good communication processes which are necessary since a church also acts as a guidance and counseling center within the society. In addition to this, the leaders are supposed to serve as an example and lead in the core competencies by presenting spiritual ideas to the community and the loca l government as well. By engaging the political leaders, it is possible to influence government policies that will in turn favor Christian institutions and hence provide them with smooth running of their spiritual

Choose one topic from list Essay Example | Topics and Well Written Essays - 1750 words

Choose one topic from list - Essay Example In particular, small businesses in the European Union are characterised with a headcount of only 10-49 employees. Their earnings or balance sheet ranges from â‚ ¬10 million to â‚ ¬49 million. (Europa 2003) On the other hand, in the United States (US), the standards for small businesses set by the Small Business Administration Size Standards Office are rendered more specific. In terms of employment size, small businesses in the mining and manufacturing industries employ less than 500 workers, while those in the wholesale trade industry hire not more than 100 employees. Small enterprises for most retail and services industries in the US post annual receipt of about $6 million. (Small Business Administration 2002) Given the above characteristics, it can be seen that similarities of small businesses generally lie in the small employment size and low volume of sales per year. Small businesses also have limited amount of assets. As such, their capitalisation requirements are not as great and demanding as the financing required by large businesses. Financing for all types of businesses come in several forms. However, sources of funding are classified as either debt or equity. Utilisation of these primary funding sources depends upon the amount of capital required, nature of proposed investment and other terms that materially impact the financial position of businesses. Companies often used debt and equity in combination that would result in the maximisation of the value of the businesses. In order to raise the immediate financing need, owners of small businesses may opt to borrow funds from various sources. The main sources for debt financing include banks and other financial institutions (Lister & Harnish 1995). To defray the day-to-day expenses of their business, small business owners may consider availing of demand loan or utilising lines of credit. Demand loans usually have floating interest rate and are repaid within the year